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Project:
Silver 
Mercury
Type:
The website

Silver 
Mercury

Silver 
Mercury
Services
UX-Research
CX-Architecture
UX/UI-Design
Frontend-Development
Technology Stack
HTML5
SCSS
TypeScript
WebGL
GSAP
Figma
Task
Transform the website from an informational showcase into a dynamic ecosystem platform — convenient for registration, submitting applications, working with the archive, and tracking news updates.
Solution
We rebuilt the site’s architecture around key user actions. Based on interviews with agencies and participants, focus groups, behavioral scenario analysis, and web analytics, we identified five priority user journeys. The new structure removed unnecessary layers and reduced the path to key actions to just one or two clicks.
Services
UX-Research
CX-Architecture
UX/UI-Design
Frontend-Development
Task
Transform the website from an informational showcase into a dynamic ecosystem platform — convenient for registration, submitting applications, working with the archive, and tracking news updates.
Technology Stack
HTML5
SCSS
TypeScript
WebGL
GSAP
Figma
Solution
We rebuilt the site’s architecture around key user actions. Based on interviews with agencies and participants, focus groups, behavioral scenario analysis, and web analytics, we identified five priority user journeys. The new structure removed unnecessary layers and reduced the path to key actions to just one or two clicks.
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Description
Redesign of the award platform, focused on clearer user journeys and stronger support for key user actions.
We simplified the structure and navigation, strengthened CTAs, and built a clean modular system based on the new visual identity to speed up access to key pages and make interactions more transparent. Additional tools — favorites, PDF export, and a calculator — made planning easier and improved communication with decision-makers.
Silver 
Mercury
Silver 
Mercury
Silver 
Mercury
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Process

The work was carried out in short sprints with UX, design, and development working in sync, allowing us to validate hypotheses quickly and implement changes fast. Using HTML, SCSS, TypeScript, WebGL, and GSAP ensured a high-performance, dynamic interface without unnecessary complexity.

Silver 
Mercury
Silver 
Mercury
Silver 
Mercury
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Result
The platform became a user-friendly tool for submitting applications, voting, and working with the archive — clear and accessible for different audiences. A streamlined architecture and high-performance interface strengthened the brand’s digital presence and supported the award’s scalability.
Silver 
Mercury
Next Project
UX-Research
CX-Architecture
UX/UI-Design
Frontend-Development